News from KERN-LIEBERS India


KERN-LIEBERS India celebrating Road Safety month in Jan/Feb for the year 2021


In today's world road and transport has become an integral part-of every human being. Every body is a road user in one shape or the other. The present transport system has minimized the distances but it has on the other hand increased the life risk. Every year road crashes result in loss of lakhs of lives and serious injuries to crores of people. Economic development, technological advancement and growing been for mobility have resulted in increased traffic on roads.

The increased traffic on roads has challenged the safety of road users and has resulted in increase in fatalities and losses in the crushes. However it is not inevitable : it is entirely avoidable. A number of factors have been identified for such losses on road. Inappropriate and excess speed, non-use of seat belts and child restraints, drinking and driving, non-use of helmets by raiders of motorized two wheelers, poorly designed or insufficiently maintained road infrastructure and vehicles that are old, not well maintained or that lack safety features, poor traffic regulation and enforcement, are some reasons.

In India itself about eighty thousand people are killed in road crashes every year which is approximately thirteen percent of the total fatality all over the world. Man behind the wheel plays an important role in most of the crashes. In most of the cases crashes occurs either due to carelessness or due to lack of road safety awareness of the road user. Hence, road safety education is as essential as any other basic skills of survival.

Our aim is to provide road safety information for road users to encourage safer road user behavior among current and prospective road users and reduce the number of people killed and injured on our roads every year.

With this Aim, KLIN is celebrating 32nd Road Safety Week from 18th Jan to 17th Feb 2021 on a theme.

The best drivers are aware that they must be beware. Legal and adequate speed meets every need.